AI means the end of internet search as we’ve known itWe all know what it means, colloquially, to google something. You pop a few words in a search box and in return get a list of blue links to the most relevant results. Fundamentally, it’s just fetching information that’s already out there on the internet and showing it to you, in a structured way. But all that is up for grabs. We are at a new inflection point. The biggest change to the way search engines deliver information to us since the 1990s is happening right now. No more keyword searching. Instead, you can ask questions in natural language. And instead of links, you’ll increasingly be met with answers written by generative AI and based on live information from across the internet, delivered the same way. Not everyone is excited for the change. Publishers are completely freaked out. And people are also worried about what these new LLM-powered results will mean for our fundamental shared reality. Read the full story. —Mat Honan This story is from the latest print edition of MIT Technology Review—it’s all about the exciting breakthroughs happening in the world right now. If you don’t already, subscribe to receive future copies. |
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